Popular Japanese character 'Npochamu' aims for overseas expansion

Japanese character "Npochamu," marketed as a goofy and rotund yoghurt fairy, is aiming to capitalize on its popularity overseas, with trading house Itochu Corp gaining merchandising rights for…

Popular Japanese character 'Npochamu' aims for overseas expansion
Japanese character "Npochamu," marketed as a goofy and rotund yoghurt fairy, is aiming to capitalize on its popularity overseas, with trading house Itochu Corp gaining merchandising rights for…