Ashikaga Fireworks Festival

The Ashikaga Fireworks Festival is one of Japan’s most beloved seasonal events, attracting nearly half a million people to the banks of the Watarase River. First held over a century ago, the festival has become a cherished part of Ashikaga’s summer landscape, blending traditional craftsmanship with modern entertainment.

Ashikaga Fireworks Festival 

Photo by: PIXTA/ まめつん

Nicknamed “the 500,000 People’s Evening Cool,” this festival has been lighting up the summer skies of Tochigi since 1903. Originally launched to promote local commerce and community spirit, it has grown into one of the most iconic fireworks events in the Kanto region.

Over 20,000 fireworks are launched in a single evening, many perfectly timed to classical music and J-pop, creating a performance that feels more like a concert in the sky. One of the most famous features is the jaw-dropping finale: a shimmering “Niagara Falls” display that stretches an incredible 800 meters across the riverbank.

Fireworks Viewing Spots

There are several ways to enjoy the Ashikaga Fireworks. Paid seating is available near the launch area, offering unobstructed views and a more relaxed experience. These seats often sell out early, especially those closest to the water. If you’re going for free viewing, it’s best to arrive by late afternoon. The surface of the Watarase River reflects the fireworks beautifully, so any riverside location promises a good show. The bridges near the venue, including Tanaka Bridge, also become popular viewing points.

Festival Highlights

Photo by: PIXTA/ koko.anzu

What makes this festival stand out is its creativity and scale. Expect powerful traditional shaku dama fireworks, playful character designs, and colorful “star mines.”

Around the main viewing areas, you’ll find yatai (food stalls) lining the streets, offering Japanese festival staples like takoyaki (octopus balls) and yakisoba (stir-fried noodles). Locally brewed sake and craft beer from Ashikaga are also festival favorites.