ROYCE’ Cacao&Chocolate Town 

Hokkaido is home to the country’s top chocolate brands. ROYCE was founded in Sapporo in 1983. It is most famous for its Pure Chocolate line, which is chocolate ganache dusted with fine cacao powder. The product has become a familiar sight in Hokkaido airports and a part of All Nippon Airways’ in-flight and duty-free food selection.

Approximately thirty minutes by train from central Sapporo, ROYCE’ Cacao&Chocolate Town is a must-visit for fans of the chocolate brand. Here, visitors can learn more about the brand’s history and manufacturing processes. Immersive galleries with hands-on mechanisms prove utterly educational and entertaining, especially for families.

Factory Zones

Photo by: Alma Reyes

After arriving at the ROYCE Town station, guests can take a complimentary shuttle bus to ROYCE’ Cacao&Chocolate Town. The building faces rice fields and a rose garden, boasting over 140 varieties of roses. 

The Cacao Farm Zone draws inspiration from the chocolate production farm in Colombia. Luscious trees and plants, displays of cacao seeds, and the sounds of chirping birds fill the area, accompanied by exhibits, videos, games and quizzes that explain cacao cultivation, fermentation, harvesting and the shipping process.

Towards the Factory Tour Zone, a 360-degree multi-vision cinema takes guests on a simulated journey from beans to chocolate. In the cacao bean plant, more videos and gadgets display the procedure of delivering beans to the factory and transforming them into chocolate mass. Visitors put on the factory uniform and shoes when passing through the specialized air tunnel to remove dust. The facility implements careful sanitation measures to ensure the utmost product quality and hygiene.

A gigantic theater artistically documents the climax of the cacao-making production line. At the end of the video presentation, the screen abruptly opens to a dynamic play area featuring fun games that demonstrate the chocolate-making operation. There are many photo spots with giant chocolate boxes or moving machines, providing a wholesome and amusing atmosphere for everyone. 

ROYCE’ Museum

Photo by: Alma Reyes

An impressive museum showcases novelty items, antiques, paintings, sculptures and prints related to chocolates. A wide range of jukeboxes, cacao grinders and retro chocolate packaging traces the history of chocolate around the world. The extensive collection, which also includes Hokkaido woodcraft, depicts ROYCE’s legacy and cultural diversity.

Finally, visitors conclude the full day of excitement and adventure at the gift shop and restaurant. Here, you can shop for limited-edition products exclusive to this factory.