Jodogahama Beach

Jodogahama Beach in Iwate Prefecture is one of Japan’s most stunning coastal destinations. Located within Sanriku Fukko National Park, Jodogahama Beach is known for its white jagged rocks, blue-green waters and lush pine trees. Jodogahama translates to “Pure Land Beach,” a reference to the Buddhist paradise and it’s easy to see why early monks believed this landscape resembled heaven on Earth.

Jodogahama is ranked among the Top 100 Swimming Spots in Japan. From late July to mid-August, a designated swimming area is open with lifeguards on duty, along with handy facilities like changing rooms and showers. 

Things to do

Photo by: PIXTA/ たろんぺ

This scenic stretch of coast near Miyako City offers a peaceful yet adventurous getaway with plenty to see and do away from the crowds of Japan’s urban hubs.

Hiking

The beach is part of the Michinoku Coastal Trail. There are several scenic walking paths nearby, including a short climb up to the Jodogahama Visitor Center. Trails from the visitor center also lead to nearby boat piers, scenic overlooks and a local fishery museum.

Jodogahama Visitor Center

The Jodogahama Visitor Center is a great starting point for exploring the area. Inside, you’ll find a free museum introducing the coastline’s unique geology, ecosystems and wildlife. It also has some of the best indoor views overlooking the bay. The center regularly hosts a variety of hands-on programmes and seasonal activities throughout the year.  

• Opening Hours: 8:30–17:00. Closed December 29th to January 3rd.
• Admission fee: Free (small fees apply for some activities)

Iwate Fishery Science Museum

The Iwate Fishery Science Museum, located within walking distance of the beach, offers a deep dive into the region’s fishing traditions. Exhibits cover both traditional and modern fishing methods used in the local waters.

• Opening Hours: 9 A.M. – 4:30 P.M. Closed Mondays.
• Admission fee: ¥310

Sightseeing Cruises

One of the best ways to take in Jodogahama’s dramatic scenery is from the water. Two types of seasonal sightseeing cruises operate here, offering up-close views of the rugged cliffs, hidden coves and striking rock formations that define this stretch of coastline. Whether you choose a larger tour boat or an intimate ride on a local fishing boat, it’s a memorable way to experience the area’s natural beauty.

Umineko-maru: The larger of the two sightseeing ships connects Jodogahama with the Minato Oasis Michi-no-Eki.

• Opening Hours: Departs hourly from 9 A.M. – 5 P.M. from March to November. 
• Admission fee: ¥1,500 (cruise) or ¥500 (from roadside station to Jodogahama).
• Cruise Time: The one-way ride from the roadside station to Jodogahama takes around 10 minutes, while the return cruise offers a more leisurely 30-minute journey along the scenic coastline.

Blue Cave Cruise: The smaller Blue Cave Cruise offers a more intimate experience where you can view the Blue Cave (Ao no Dokutsu), a small sea cave only accessible by boat, where the sunlight reflects off the water to create a stunning cobalt-blue glow.

• Opening Hours: Departs daily on request from 8:30 A.M. – 5 P.M. from March to November. 
• Admission fee: ¥1,500
• Cruise Time: Approximately 20 minutes

Minato Oasis Michi-no-Eki (Roadside Station)

This seaside roadside station is a great place to pick up local seafood products and enjoy casual meals. It also serves as a convenient base for starting your visit to the Jodogahama area, especially if you’re taking the Umineko-maru cruise.