Influencers take bigger bite of ad pie as economic turmoil tightens budgets
Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing budgets, taking up a quarter of total annual spending.
Tomas Kauer - News Moderator 
Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing budgets, taking up a quarter of total annual spending.
