Karuizawa Prince Shopping Plaza

Located directly outside the south exit of Karuizawa station, Karuizawa Prince Shopping Plaza is an open-air shopping complex set within broad green spaces. One of the largest outlet malls in Japan, it features over 200 stores spread across five areas. Its proximity to nature allows visitors to move easily between shops while enjoying the surrounding scenery.

Karuizawa Prince Shopping Plaza

Photo by: PIXTA/ yu_photo

Walking paths, lawns and mountain views create a relaxed environment where shopping and leisure naturally blend. The plaza offers a broad mix of international and Japanese brands, including fashion, accessories, lifestyle goods, sportswear, outdoor equipment and souvenirs. Outlet stores make up much of the complex, with a strong focus on clothing and gear reflecting Karuizawa’s role as a base for shopping and outdoor activities. Greenery sits alongside boutiques and stores, allowing visitors to move easily between areas without the enclosed feel of a traditional mall.

Many shops offer tax-free shopping. The five main zones are clearly marked, making the plaza easy to explore at a comfortable pace. Wide paths and open views allow visitors to enjoy the surrounding greenery while browsing. Seating areas throughout the grounds encourage breaks between shopping, contributing to the plaza’s unhurried atmosphere.

Green Space and Seasonal Appeal

Photo by: PIXTA/ ponta2012

Nature plays a central role in the design of Karuizawa Prince Shopping Plaza. Lawns, trees and landscaped paths connect the shopping areas, with Mount Asama visible on clear days. The outdoor layout allows visitors to enjoy seasonal scenery while shopping, making the plaza appealing to all ages and interests.

In warmer months, the extensive grounds support activities such as cycling, tennis and walking. During winter, the nearby Karuizawa Prince Ski Resort becomes a major draw, offering skiing, snowboarding and snow play suitable for beginners, families and more experienced visitors.

With direct access from the Hokuriku Shinkansen, Karuizawa Prince Shopping Plaza fits naturally into both day trips and more extended visits, offering a balanced mix of shopping, nature and leisure in one location.