U.S. department stores try to distinguish themselves as beauty lovers turn to TikTok and Amazon

Dec 25, 2025 - 15:08
U.S. department stores try to distinguish themselves as beauty lovers turn to TikTok and Amazon
It’s shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ideas from TikTok videos and other social media content,…