How Costco succeeded in Japan: The story behind its 1999 market entry
On April 23, 1999, Yoshiami Abe, a 74-year-old Fukuoka rice farmer, stood in suit and tie in front of a large Costco sign. As he greeted customers who’d…
Tomas Kauer - News Moderator 
On April 23, 1999, Yoshiami Abe, a 74-year-old Fukuoka rice farmer, stood in suit and tie in front of a large Costco sign. As he greeted customers who’d…
