Despite cost, nearly half in Japan buy usual rice brands, just 16% trying reserve: survey

TOKYO -- About half of consumers in Japan continue to buy their usual brand-name rice despite surging prices, while fewer than 20% are willing to purc

Despite cost, nearly half in Japan buy usual rice brands, just 16% trying reserve: survey
TOKYO -- About half of consumers in Japan continue to buy their usual brand-name rice despite surging prices, while fewer than 20% are willing to purc